Because talking is important, but writing is even more important. So let's talk about it, and then put it down on paper.
You'll leave the MBM workshop with material you can work with immediately.
BOOKING: The art of placing a convincing pitch directly.
PROMOTION: The art of telling the same story in a varied way.
RECORDINGS & PUBLICATIONS: The art of getting to the right material as efficiently as possible.
TIMING & BUDGET: The art of being in the right place at the right time.
COLLABORATIONS & NETWORKING: The art of building and maintaining a productive network.
The workshop is designed to be interactive, combining case studies with practical exercises and encouraging the development of concrete strategies for your music career through group work and discussion.
After the workshop, you will have deeper insights into the music business and concrete action steps to achieve your goals.
Bring an openness to new ideas and be ready to actively participate and return with solid strategies!
As the founder of the music agency COLDKINGS, I am in daily contact with acts, agencies, producers and managements in Switzerland and Europe to place our roster in the right place at home and abroad.
I have worked for various labels and distributors such as Zomba Records, Musikvertrieb, Beggars Banquet (Adele, The White Stripes, The National, Radiohead), V2 (Grandaddy Mercury Rev, Elbow), Pias (Editors, Grace Jones, Morcheeba), Mute (Nick Cave, Goldfrapp, Dave Gahan), Domino (Franz Ferdinand, Arctic Monkey), Rykodisc (Frank Zappy, Steve Early, Black Label Society), Sub Pop (Band of Horses, The Shins, Mudhoney) as well as setting up, accompanying, promoting and booking artists for clubs at home and abroad.
In the past I was responsible for the management of The Cooper Temple Clause (UK), Losers (UK) The Posies (US), CRIMER, Panda Lux, Selbstbedienung, Tobias Jensen, The Legendary Lightness, Hong, Seb Lorez, Reza Dinally and Monophon.
I have now been offering my MBM coaching for over 6 years and work with the Lucerne School of Music (HSLU), cultural foundations and festivals (Sonart-Musikschaffende Schweiz, SAE Institute Zurich, Greenfield Festival & Foundation, SONGBIRD Festival, Graubünden Musik, Swiss Jazz Days, SOFIA - Support Of Female Improvising Artists), where participants enthusiastically leave my sessions and often seek support for months to years.
BOOKING: The art of placing a convincing pitch directly.
PROMOTION: The art of telling the same story in different ways.
RECORDINGS & PUBLICATIONS: The art of getting to the right material as efficiently as possible.
TIMING & BUDGET:The art of being in the right place at the right time.
COLLABORATIONS & NETWORKING: The art of building and maintaining a productive network.
> iMusician Music Business Mentorship offers
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> Business Mindset Workshops at HSLU
> ZDF einfach Mensch - Reportage (Mai 2024)
> Business Mindset Workshop Hochschule Luzern (Mai 2024)
> Roadmapping MBM Coaching Video Musikhochschule Luzern (Oktober 2023)
> Schweizer Musikzeitung - MBM talk mit Sonart (Juni 2023)
> 20min (Dez. 2021) "Unchained" Podcast
Maximum 10 participants! First come, first served. A maximum of 2 people per band/project can take part.
SA, 31. May 2025 (SOLD OUT)
SA, 21. June 2025
SA, 30. August 2025
SA, 20. September 2025
SA, 25. October 2025
SA, 29. November 2025
10:00 - 16:00h, COLDKINGS Atelier Zürich
MBM “Big 5” group workshop data
COLDKINGS Atelier Zürich
from 10 - 16h
SA, 31. May (SOLD OUT)
SA, 21. June
SA, 30. August
SA, 20. September
SA, 25. October
SA, 29. November